Lisa's Business Blog

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This author Lisa's Business Blog has created 17 entries.

Choosing the Right Brand Ambassador

Advertising your business online becomes easier and more successful when you have trusted icons endorsing you. Most websites will include testimonials or reviews on their websites, but in this day in age it simply isn’t enough. The new way of testimonial-marketing is through the use of brand ambassadors. These are online personalities and icons who, through a paid contract, tell their followers that your products or services are great. Brand ambassadors have been used for decades (think celebrities in cereal

The Massive Success of eBay

In Lisa Gansky’s book, Mesh: Why the Future of Business is Sharing, she discusses how pivotal it was for business to grow on the internet. With the creation of e-commerce stores and personal profiles, we as customers were able to see the face behind the brand and everything else behind it. This openness between companies and consumers was game changing, and no one has done it better than eBay. EBay was one of the first businesses to take the sharing model

Spotlight on Sofia Amoruso, Hustler to Girlboss

If there ever was a feminist example of rags to riches, it would be Sofia Amoruso. Here at Lisa’s Business Blog, we love supporting other female business women who build businesses based on hard work, confidence, and instinct. Sofia did just that when she created Nasty Gal, an online clothing e-commerce store that turned her into one of Forbes richest women under 30 years old. Before the success of Nasty Gal and the Girlboss movement erupted, Sofia was a laidback Californian

What You Should Know Before Starting Your Own Business

Starting your own business is an exciting and nerve-wracking experience. You’re taking risks, committing all of your energy and time to these risks, and hoping it pays off in the end. Maybe you’re passionate about something completely different than your current career and industry so you’re taking a leap of faith to do what you love. Maybe you’ve outgrown your current company’s roles and it’s time to be the CEO of your own creation. Whatever your reason, there are a

Benefits of Staying Small- Why to NOT Grow Your Business

When you own a small business, it’s often expected that your long term goal is to scale it larger and larger until you can retire and live off its continued profits. However, for many business owners that simply isn’t the end goal. There are dozens of reasons why you don’t want to grow your business into a multi-million dollar corporation, and there are so many benefits to staying small. First, you remain in control. If you own a small, independent business

Instagram Marketing 101

You’ve likely noticed the little Instagram icon showing up on people’s promotional materials like business card, websites, and bus advertisements. What used to be a single phone number used to contact your business is now a list of social media icons that customers can use to reach you any time they want. We all know Facebook is a popular and useful marketing tool, but what about the others? Instagram is rapidly gaining popularity and use in the marketing world. Here’s

Resources for Female Entrepreneurs

If you’re a woman in the business world, you have likely come across different forms of discrimination or prejudice because of your gender. Since the majority of company presidents and CEOs are men, it can be hard to move up the ranks. We’ve compiled a list of the most empowering, informative, and helpful books for women in business to overcome gender discrimination and be successful. #Girlboss by Sofia Amoruso. If you’re at the beginning of your career but have aspirations to