Latest Posts

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What is a Sharing Economy?

The title of Lisa Gansky’s book, Mesh: Why the Future of Business is Sharing, hints to the change in the business industry from solo to sharing. In general, a sharing economy in business refers to peer-to-peer involvement in transactions and interactions. In detail, it is much more than that. A sharing economy is sometimes referred to as a democratized marketplace; a market in which the consumer can also play the role of a vendor. It also refers to the sharing of

If You Liked Lisa Gansky’s TED Talk, You’ll Love These

In February of 2011 Lisa gave a TED Talk called “The Future of Business is Mesh”. In her talk, she discusses how businesses operating under a mesh model will heavily use social media, wireless networks, and all types of data to provide goods and services at the exact moment a potential customer may need it. She discusses how important it is for businesses to be transparent in their practices to build trust with customers converting them into repeat-customers. If you loved

How to Find a Business Mentor

No matter what industry you’re in, the advice and guidance you can receive from a mentor is irreplaceable. Although you may be confident in your skills and your place in your niche, you don’t know everything. Asking for guidance from someone you trust who knows your industry can be a make-it or break-it decision. That person is called a mentor. Almost all successful business people have relationships with a mentor. How can you find the right person to mentor you long-term

Facebook Marketing 101

It’s no secret that digital marketing through social media platforms is critical to your business’ growth. Unless you’re able to successfully run your company on word-of-mouth (very rare) you need some form of marketing on the internet. Not sure where to start? There are so many popular social media platforms like Instagram, Twitter, and Pinterest. We recommend getting on Facebook first, and here’s why. First, the sheer number of people on Facebook makes it a perfect place for advertising. You likely

Why You Need to Have an Email List

If you’re running a business in 2018, you likely have a website that either advertises your services or sells your products online. It’s nearly impossible to be successful in business and not have an online presence these days. Of course it’s important to be on Facebook and maybe Instagram and Twitter, but one platform you should not ignore is email. One of the best ways to advertise your business and keep your customers coming back is by having an email

Choosing the Right Brand Ambassador

Advertising your business online becomes easier and more successful when you have trusted icons endorsing you. Most websites will include testimonials or reviews on their websites, but in this day in age it simply isn’t enough. The new way of testimonial-marketing is through the use of brand ambassadors. These are online personalities and icons who, through a paid contract, tell their followers that your products or services are great. Brand ambassadors have been used for decades (think celebrities in cereal

The Massive Success of eBay

In Lisa Gansky’s book, Mesh: Why the Future of Business is Sharing, she discusses how pivotal it was for business to grow on the internet. With the creation of e-commerce stores and personal profiles, we as customers were able to see the face behind the brand and everything else behind it. This openness between companies and consumers was game changing, and no one has done it better than eBay. EBay was one of the first businesses to take the sharing model

Spotlight on Sofia Amoruso, Hustler to Girlboss

If there ever was a feminist example of rags to riches, it would be Sofia Amoruso. Here at Lisa’s Business Blog, we love supporting other female business women who build businesses based on hard work, confidence, and instinct. Sofia did just that when she created Nasty Gal, an online clothing e-commerce store that turned her into one of Forbes richest women under 30 years old. Before the success of Nasty Gal and the Girlboss movement erupted, Sofia was a laidback Californian

What You Should Know Before Starting Your Own Business

Starting your own business is an exciting and nerve-wracking experience. You’re taking risks, committing all of your energy and time to these risks, and hoping it pays off in the end. Maybe you’re passionate about something completely different than your current career and industry so you’re taking a leap of faith to do what you love. Maybe you’ve outgrown your current company’s roles and it’s time to be the CEO of your own creation. Whatever your reason, there are a

Benefits of Staying Small- Why to NOT Grow Your Business

When you own a small business, it’s often expected that your long term goal is to scale it larger and larger until you can retire and live off its continued profits. However, for many business owners that simply isn’t the end goal. There are dozens of reasons why you don’t want to grow your business into a multi-million dollar corporation, and there are so many benefits to staying small. First, you remain in control. If you own a small, independent business