Facebook Marketing 101

It’s no secret that digital marketing through social media platforms is critical to your business’ growth. Unless you’re able to successfully run your company on word-of-mouth (very rare) you need some form of marketing on the internet. Not sure where to start? There are so many popular social media platforms like Instagram, Twitter, and Pinterest. We recommend getting on Facebook first, and here’s why.

First, the sheer number of people on Facebook makes it a perfect place for advertising. You likely have your own personal profile on Facebook already. Think about all the events, products, and services you’ve learned about because of seeing their ad on your newsfeed. Your newsfeed is clearly valuable real estate for companies! Nearly every kid, mom, grandparent and dog is on Facebook and your business should be too. The trick is to add value to your followers’ newsfeeds and not annoy them with over-posting or not post enough and let them forget about you.

Second, the format of having a “page” or profile for your business makes it incredibly easy for customers and clients to find your information. They see your ad, click your company’s name, and are taken to a page that says everything the customer needs to know. Your location, contact information, services or products provided, and reviews or testimonials. It’s simple, easy to navigate, and sends customer’s straight to you. You can even run promotions on Facebook to reward customers for finding you on that platform. If you own an e-commerce store, consider using a promo code that only Facebook followers of your business have access to.

Third, Facebook has infrastructure for businesses to run advertising campaigns and it’s really simple. You choose the budget you’re willing to spend, how long you want the campaign to run for, and how many people you want it to reach. All you have to do is design the advertisement. This can be done on your own with a graphic design software, or you can hire someone through a freelance website like Upwork. Once your ad is up and running, you’ll have access to a Facebook analytics page which will tell you how successful the ad is. It’ll say how many people clicked the ad, the demographics of people who clicked it, and how many of those clicks led to sales. This is crucial information that will decide what your next campaign looks like.

Facebook is a jackpot in digital marketing terms because of how beneficial it is to businesses. It gives you access to millions of people, it allows customers to easily find your information, and it allows you to run advertisement campaigns through in-house infrastructure. Its proven ability to bring in traffic to websites and sales for ecommerce websites is unsurpassed. The best part is that it’s completely user-friendly. It doesn’t matter if you’ve never marketed your company online before, Facebook makes it so simple you’ll be kicking yourself for not doing this earlier. Take the plunge and get your business advertised on Facebook, your increased sales and clientele will thank you.